Backstop connects to Stripe or Shopify, scores churn risk with AI, and sends personalized win-back emails — automatically. For indie SaaS founders who can’t afford to lose another customer.
of churning customers can be saved
with timely, personalized outreach.
Source: Bain & Company
Updated 2 minutes ago · 1,247 customers synced
Showing 4 of 31 at-risk customers
AI-powered early intervention changes the math on churn.
Average reduction in monthly churn
ROI in the first 90 days
Setup time from signup to live
Based on projected outcomes from AI-powered early intervention research
From risk detection to automated outreach — built into one focused tool.
GPT-4o analyzes payment patterns, usage signals, and subscription history to score every customer’s churn risk.
6 proven email sequences trigger automatically. Review every email first, or let autopilot handle it.
Connects via OAuth. Customers, subscriptions, and invoices sync continuously — no manual exports.
At-risk MRR, customer health trends, segment analysis — all at a glance. Know what’s changing before it hurts.
Every Monday: top at-risk accounts, what changed, what to do. Your week starts with clarity.
Full automation or review every email before it sends. Switch modes any time — you always stay in control.
No engineering required. No API keys to fumble with. Just connect and go.
Link Stripe or Shopify with one OAuth click. No API keys to copy or manage. Done in 60 seconds.
GPT-4o analyzes payment history, subscription age, failed charges, and engagement to build a per-customer risk profile.
When a customer hits a risk threshold, personalized sequences trigger automatically. Watch saves roll in.
More features, fraction of the price, built for indie founders.
Backstop generates hyper-personalized win-back emails — not generic blasts.
Hi Sarah,
I noticed your usage of YourApp has dropped off over the past 3 weeks — and last month’s invoice bounced once before going through. I wanted to reach out personally.
Is there anything that isn’t working for you? I’d love to hear — whether it’s a feature gap, something confusing, or just life getting in the way.
If budget is the issue, I have a few options I can offer you. Just hit reply.
Start free. Upgrade when you grow. No percentage fees.
Forever free. No card needed.
For early-stage SaaS.
For growing SaaS teams.
For scaling operations.
Need more? Contact us for custom pricing — unlimited customers, unlimited emails, dedicated support.
Start free. No credit card required.
Joins 200+ indie SaaS founders protecting their MRR